Groupe PSA is rolling out its multi-brand distribution offering outside Europe, in other parts of the world such as Latin America, through joint ventures with SK in Brazil and the Etman group in Argentina, as well as China, through the acquisition of spare parts distributor Jian Xin in early 2018 and the opening of its first distribution hub with DPCA.
The Group’s aim in the aftermarket segment is to fulfil all customers’ aftersales expectations worldwide, regardless of their purchasing power and the make and age of their vehicle.
Distrigo is the Group’s multi-brand spare parts distribution label. In Europe, its marketing and logistics offensive has led to the opening of a competitive, new operational network of 130 distribution hubs, which make the banner a “one stop shop” for the distribution of spare parts to both accredited and independent auto repair shops.
Distrigo markets an extensive range of spare parts including original parts, the multi‑brand Eurorepar range, as well as multibrand supplier parts. Distrigo’s offering covers virtually all the needs of auto repair shops, with more than 100,000 parts stored at Groupe PSA’s master warehouses and 29 renowned suppliers working alongside the Group to deliver the offering, which is unprecedented among carmakers.
In early 2018, Distrigo extended its offering to include tyres, which are now stored at Groupe PSA’s Master Warehouse in Vesoul, France. This storage strategy has enabled the Group to maximise the number of brands in its offering, with 220,000 Eurorepar or other brand tyres currently stored at Vesoul for rapid daily delivery to Distrigo hubs.
By January 2020, the Opel and Vauxhall brands will be fully integrated in the Distrigo distribution system. Distrigo’s hubs will market original Opel and Vauxhall parts.
Distrigo is also a highly competitive logistics system offering new tools aimed at constantly improving service quality. These include Service Box, the comprehensive, multi-brand order portal that is both detailed and easy to use.
In July 2018, the OEM parts offering was launched in Germany, where it is being rolled out at six hubs over the second half of the year, and nine additional hubs in 2019. After launching in Germany, the label is now available in 10 countries.
As in France, Distrigo hubs in Germany have been working with the Autobutler platform to develop the independent repair shop business, in particular Euro Repar Car Service.
Eurorepar is Groupe PSA’s range of multi-brand spare parts and accessories for maintenance and wear and tear. Eurorepar has recently expanded its product range and significantly enhanced its visibility.