The programme enables customers to place a factory order for a new vehicle through any authorised Porsche dealer in the US and take delivery directly from the experiential destination, located at One Porsche Drive in Atlanta.
California forensic accountant and attorney Tracy Blumenthal was the first official customer to participate in the programme when she picked up her new Cayenne S E-Hybrid sport utility vehicle.
“We are thrilled to launch the New Vehicle Delivery programme as another premium offering at our Porsche Experience Centre in Atlanta,” said Andre Oosthuizen, Vice President, Marketing, for Porsche Cars North America. “We welcome further customers to follow the lead of Tracy Blumenthal and enjoy this exclusive opportunity to truly experience the Porsche brand.”
New Vehicle Delivery customers receive a total VIP experience, comprised of a tour of the PEC, an in-depth vehicle orientation with a delivery specialist, a 90-minute experience in a Porsche on the driver development track, and lunch at Restaurant 356, Porsche’s fine-dining destination.
Because Blumenthal is the first customer taking part in the New Vehicle Delivery programme, she also enjoyed a special demonstration lap in an 887-horsepower 918 Spyder plug-in hybrid supercar with former Porsche race car driver and 24 Hours of Le Mans winner David Donohue.
“Porsche is a remarkable brand that I have repurchased multiple times, consecutively,” Blumenthal expressed. “You truly can’t understand the genius of these cars unless you have in fact had the opportunity to get behind the wheel of one.”
In addition to Blumenthal’s new Cayenne S E-Hybrid and the 918 Spyder, also on display for the launch were the two other Porsche hybrid vehicles – the Panamera S E-Hybrid and 919 Hybrid race car.
The New Vehicle Delivery programme marks the latest in a unique set of offerings at the Experience Centre designed to immerse customers in the complete Porsche experience. Other PEC features include a 1.6-mile driver development track, conference and meeting facilities, a Classic Workshop for maintenance and repair of customer vehicles, the Porsche Heritage Gallery and the fine-dining Restaurant 356. Approximately 17,500 guests visited the PEC between June and December 2015.