The launch marks another milestone for the company following the announcement and implementation of local production for the Jeep Cherokee, which began at the GAC FCA Changsha plant on October 19, 2015. Local production of the Jeep Renegade further represents the accelerated growth of GAC FCA and the Jeep brand’s increased ability to compete across the SUV market in China. Many government officials and company executives attended the ceremony.
Sergio Marchionne, Chief Executive Officer of Fiat Chrysler Automobiles N.V. said: “Today is an important step in our strategy to expand the Jeep brand’s global presence and, equally important, it represents a further strengthening of the joint enterprise with our respected and valuable partner here in China, the GAC Group.”
World Class Manufacturing (WCM) continues to set the industrial benchmark
The GAC FCA Guangzhou plant is located within the manufacturing base of the GAC Group’s passenger vehicles in the Panyu District, Guangzhou. As a joint effort between GAC and FCA, the facility was built with production capacity to build 160,000 vehicles a year.
The Guangzhou plant was built based on the WCM concept. The plant features an advanced process layout, production equipment and an environmental management model. The factory includes four cutting-edge workshops for stamping, welding, painting and general assembly, respectively, as well as an independent Quality Assurance (QA) centre.
The launch of the Guangzhou plant not only indicates a solid foundation for the long-term development of GAC FCA in China, but also sets a WCM example for China’s manufacturing industry.
Zhang Fangyou, Chairman of the Guangzhou Automobile Industry Group (GAC) said: “GAC FCA stands for an excellent joint effort amongst China, the US and Italy. The GAC FCA Guangzhou Plant enjoys extensive advantages in product, technology, and management. Without a doubt it will further accelerate the development of not only GAC Group, but also the whole automotive industry here in Guangdong Province, China.”
The presales of the locally produced Jeep Renegade will begin at the Beijing Motor Show in late April 2016.