Daimler Trucks Asia (DTA) has reached another important milestone; less than three years after the start of production in 2013, the all-new FUSO range has crossed the 5,000 export vehicles mark.
Volumes have been steadily growing, as has been the number of markets, to more than 20 countries in Asia, the Middle East, Africa, and Latin America. Furthermore, more than 10 markets will be added in the course of this year, with Kuwait and Peru launched recently.
Since its launch in September 2013 in Kenya, the all-new FUSO range has been introduced to a total of 23 countries, achieving several milestones along the way. September 2014 marked the beginning of sales in Indonesia, FUSO’s largest market. Export activity has been accelerated after the introduction of left-hand drive in Trinidad & Tobago for the first time. In December 2015, it was launched at a large event in Dubai, the United Arab Emirates (UAE), raising customer expectations in the Middle East region. Two years later, the first International KD operation of the range began in Kenya, which underlined FUSO’s commitment to further developing the important African market, as part of its global strategy. The expansion of the new robust FUSO range will continue in the course of 2016, with its introduction to over 10 new markets.
Marc Llistosella, President and CEO of MFTBC and Head of Daimler Trucks Asia said: “We are systematically developing the business of Daimler Trucks Asia’s FUSO brand in key growth regions across the globe. The all-new robust FUSO range of vehicles produced at our Oragadam plant in India plays a major role in this strategy.”
Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles said: “We are proud of the 5,000 trucks produced for FUSO and more than nine million parts exported to other units within Daimler Trucks worldwide – these are the kind of success stories which underline the potentials of ‘Make in India’.”
Daimler Trucks Asia – the strategic organisation behind such milestones
“These milestones are a proof of the benefit of Daimler Trucks Asia – where we combine the strengths of both entities Mistsubishi Fuso Trucks and Bus Corporation (MFTBC) and Daimler Trucks Commercial Vehicles (DICV). Through this we are expanding the international reach of the Fuso brand with a wide range of products and the best and cost-effective production and sourcing power of DICV” said Marc Llistosella.